{"id":216,"date":"2025-12-16T16:41:25","date_gmt":"2025-12-16T15:41:25","guid":{"rendered":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/?p=216"},"modified":"2025-12-16T16:55:20","modified_gmt":"2025-12-16T15:55:20","slug":"miss-finland-2025-comment-un-post-sur-les-reseaux-peut-ruiner-une-image-publique","status":"publish","type":"post","link":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/2025\/12\/16\/miss-finland-2025-comment-un-post-sur-les-reseaux-peut-ruiner-une-image-publique\/","title":{"rendered":"Miss Finland 2025 : comment un post sur les r\u00e9seaux peut ruiner une image publique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"216\" class=\"elementor elementor-216\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-672cb46a e-flex e-con-boxed e-con e-parent\" data-id=\"672cb46a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a3ffb9b e-con-full e-flex e-con e-child\" data-id=\"a3ffb9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-986717b elementor-widget elementor-widget-text-editor\" data-id=\"986717b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La r\u00e9cente destitution de Miss Finland 2025, Sarah Dzafce, montre \u00e0 quel point la communication des figures publiques est aujourd\u2019hui sous surveillance permanente. En quelques jours seulement, un post sur une plateforme peu connue a d\u00e9clench\u00e9 une v\u00e9ritable crise m\u00e9diatique, offrant un exemple concret de ce qu\u2019on appelle aujourd\u2019hui un \u00ab bad buzz \u00bb num\u00e9rique.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71c3cf2 e-flex e-con-boxed e-con e-parent\" data-id=\"71c3cf2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dbe4280 e-con-full e-flex e-con e-child\" data-id=\"dbe4280\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f41b57b elementor-widget elementor-widget-text-editor\" data-id=\"f41b57b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c9lue Miss Finland en septembre 2025, Sarah Dzafce a repr\u00e9sent\u00e9 son pays au concours Miss Univers 2025. Comme le rappelle <\/span><i><span style=\"font-weight: 400;\">People<\/span><\/i><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/people.com\/miss-finland-stripped-of-her-title-after-racist-social-media-post-11868211?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">lien<\/span><\/a><span style=\"font-weight: 400;\">), ce r\u00f4le d\u00e9passe le simple aspect esth\u00e9tique : il s\u2019agit d\u2019incarner des valeurs sociales et institutionnelles, telles que le respect, la dignit\u00e9 et l\u2019inclusivit\u00e9. Cette dimension symbolique explique pourquoi la pol\u00e9mique a rapidement pris de l\u2019ampleur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1336377 e-con-full e-flex e-con e-child\" data-id=\"1336377\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-284a070 elementor-widget elementor-widget-image\" data-id=\"284a070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"930\" height=\"522\" src=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/1923021.webp\" class=\"attachment-large size-large wp-image-217\" alt=\"\" srcset=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/1923021.webp 930w, https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/1923021-300x168.webp 300w, https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/1923021-768x431.webp 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">seiska.fi<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2d0684 e-flex e-con-boxed e-con e-parent\" data-id=\"d2d0684\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ce6cb1 e-con-full e-flex e-con e-child\" data-id=\"2ce6cb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10f8f10 elementor-widget elementor-widget-text-editor\" data-id=\"10f8f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Fin novembre, une photo publi\u00e9e sur Jodel est ressortie sur X et Instagram. Sur l\u2019image, Dzafce effectue un geste assimil\u00e9 \u00e0 une caricature raciste envers les personnes asiatiques, avec une l\u00e9gende faisant r\u00e9f\u00e9rence \u00e0 une personne chinoise. Selon <\/span><i><span style=\"font-weight: 400;\">NDTV<\/span><\/i><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/www.ndtv.com\/lifestyle\/weeks-after-miss-universe-pageant-miss-finlands-title-revoked-over-racist-social-media-post-9802006\"><span style=\"font-weight: 400;\">lien<\/span><\/a><span style=\"font-weight: 400;\">), cette diffusion a g\u00e9n\u00e9r\u00e9 une vague d\u2019indignation, montrant la puissance des r\u00e9seaux sociaux pour amplifier des contenus initialement marginaux. <\/span><i><span style=\"font-weight: 400;\">Yahoo News<\/span><\/i><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/www.yahoo.com\/news\/articles\/miss-finland-stripped-her-title-203301015.html?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">lien<\/span><\/a><span style=\"font-weight: 400;\">) souligne que la viralit\u00e9 repose en partie sur le contraste entre le caract\u00e8re priv\u00e9 du post et le r\u00f4le public de l\u2019auteure.<\/span><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9b036a e-flex e-con-boxed e-con e-parent\" data-id=\"f9b036a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eae1ec elementor-widget elementor-widget-text-editor\" data-id=\"7eae1ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sarah Dzafce a pr\u00e9sent\u00e9 ses excuses le 8 d\u00e9cembre 2025, affirmant ne pas avoir eu l\u2019intention d\u2019offenser. Mais, comme le rel\u00e8ve <\/span><i><span style=\"font-weight: 400;\">People<\/span><\/i><span style=\"font-weight: 400;\">, la r\u00e9action est arriv\u00e9e trop tard pour \u00e9teindre la pol\u00e9mique. Le 11 d\u00e9cembre 2025, l\u2019organisation Miss Finland a retir\u00e9 son titre, d\u00e9clarant que son geste \u00e9tait incompatible avec les valeurs du concours (<\/span><a href=\"https:\/\/people.com\/miss-finland-stripped-of-her-title-after-racist-social-media-post-11868211?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">lien<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5aeca77 e-flex e-con-boxed e-con e-parent\" data-id=\"5aeca77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15e02bf e-con-full e-flex e-con e-child\" data-id=\"15e02bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcbfbc8 e-transform elementor-widget elementor-widget-image\" data-id=\"fcbfbc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"814\" src=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/hands-using-smartphone-messaging-vector-39398987-1.jpg\" class=\"attachment-large size-large wp-image-230\" alt=\"\" srcset=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/hands-using-smartphone-messaging-vector-39398987-1.jpg 900w, https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/hands-using-smartphone-messaging-vector-39398987-1-300x271.jpg 300w, https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/hands-using-smartphone-messaging-vector-39398987-1-768x695.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">VectorStock<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb8c576 e-con-full e-flex e-con e-child\" data-id=\"fb8c576\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7b412 elementor-widget elementor-widget-text-editor\" data-id=\"ed7b412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">D\u2019un point de vue communicationnel, cette affaire illustre la disparition progressive de la fronti\u00e8re entre sph\u00e8re priv\u00e9e et sph\u00e8re publique. Comme le rappelle <\/span><i><span style=\"font-weight: 400;\">Yahoo News<\/span><\/i><span style=\"font-weight: 400;\">, dans un environnement num\u00e9rique domin\u00e9 par la capture d\u2019\u00e9cran et la viralit\u00e9, aucun contenu ne peut plus \u00eatre consid\u00e9r\u00e9 comme strictement personnel. La crise r\u00e9v\u00e8le \u00e9galement les limites d\u2019une communication r\u00e9active, o\u00f9 les excuses peinent \u00e0 reprendre le contr\u00f4le du r\u00e9cit m\u00e9diatique une fois l\u2019indignation install\u00e9e.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5556cb7 e-flex e-con-boxed e-con e-parent\" data-id=\"5556cb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f7222ea e-con-full e-flex e-con e-child\" data-id=\"f7222ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7663017 elementor-widget elementor-widget-text-editor\" data-id=\"7663017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Relay\u00e9e par des m\u00e9dias internationaux, notamment en Asie selon <\/span><i><span style=\"font-weight: 400;\">NDTV<\/span><\/i><span style=\"font-weight: 400;\">, l\u2019affaire a d\u00e9pass\u00e9 le cadre du concours pour devenir un d\u00e9bat soci\u00e9tal. La premi\u00e8re dauphine a depuis \u00e9t\u00e9 nomm\u00e9e Miss Finland 2025, dans une tentative de restaurer la cr\u00e9dibilit\u00e9 de l\u2019institution.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019\u00e9pisode Miss Finland rappelle ainsi une r\u00e9alit\u00e9 centrale de la communication contemporaine : chaque publication engage une image, une fonction et des valeurs, parfois bien au-del\u00e0 de l\u2019intention initiale. \u00c0 l\u2019\u00e8re des r\u00e9seaux sociaux, la communication des figures publiques n\u2019est plus ponctuelle, mais permanente, et ses cons\u00e9quences peuvent \u00eatre imm\u00e9diates.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0f3062 e-con-full e-flex e-con e-child\" data-id=\"b0f3062\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b171075 e-transform elementor-widget elementor-widget-image\" data-id=\"b171075\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.9,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"921\" height=\"691\" src=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/665c774e4bfb2fe15f54ade96198389ba7029aba10fd56e6de190e301f2efd3b.webp\" class=\"attachment-large size-large wp-image-234\" alt=\"\" srcset=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/665c774e4bfb2fe15f54ade96198389ba7029aba10fd56e6de190e301f2efd3b.webp 921w, https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/665c774e4bfb2fe15f54ade96198389ba7029aba10fd56e6de190e301f2efd3b-300x225.webp 300w, https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/665c774e4bfb2fe15f54ade96198389ba7029aba10fd56e6de190e301f2efd3b-768x576.webp 768w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">ITLALEHTI<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La r\u00e9cente destitution de Miss Finland 2025, Sarah Dzafce, montre \u00e0 quel point [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-216","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/posts\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":21,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/posts\/216\/revisions"}],"predecessor-version":[{"id":243,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/posts\/216\/revisions\/243"}],"wp:attachment":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/media?parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/categories?post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/tags?post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}