{"id":126,"date":"2025-12-04T14:00:40","date_gmt":"2025-12-04T13:00:40","guid":{"rendered":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/?p=126"},"modified":"2025-12-04T14:29:15","modified_gmt":"2025-12-04T13:29:15","slug":"elementor-126","status":"publish","type":"post","link":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/2025\/12\/04\/elementor-126\/","title":{"rendered":"Elementor #126"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"126\" class=\"elementor elementor-126\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02d4944 e-flex e-con-boxed e-con e-parent\" data-id=\"02d4944\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8586b7 elementor-widget elementor-widget-heading\" data-id=\"d8586b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap\" id=\"docs-internal-guid-4e6e2dcb-7fff-fc83-449f-9b96d58c19f4\">Saison finale, buzz maximal : Stranger Things red\u00e9finit le marketing culturel multipartenaire <\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c754dcf e-flex e-con-boxed e-con e-parent\" data-id=\"c754dcf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-009d464 elementor-widget elementor-widget-text-editor\" data-id=\"009d464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Avec la sortie de la derni\u00e8re saison de Stranger Things le 26 novembre 2025, de tr\u00e8s nombreuses marques en profitent pour lancer des campagnes \u201c\u00e0 th\u00e8me\u201d . Celles-ci vont combiner la nostalgie des ann\u00e9es 80, l\u2019ambiance science-fiction et la culture populaire.\u00a0 <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.exchange4media.com\/marketing-news\/stranger-things-season-5-brands-drop-themed-campaigns-ahead-of-finale-149689.html?utm_source=chatgpt.com\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Exchange4Media+2Reuters<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-338e269 e-flex e-con-boxed e-con e-parent\" data-id=\"338e269\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4531dc7 e-grid e-con-full e-con e-child\" data-id=\"4531dc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-363eb56 elementor-widget elementor-widget-image\" data-id=\"363eb56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/5801f67e-67d5-46fe-a196-5ddd20970b38.87c829405ff415bf4c7f77d4e08d634a-1-300x300.webp\" class=\"attachment-medium size-medium wp-image-128\" alt=\"\" srcset=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/5801f67e-67d5-46fe-a196-5ddd20970b38.87c829405ff415bf4c7f77d4e08d634a-1-300x300.webp 300w, https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/5801f67e-67d5-46fe-a196-5ddd20970b38.87c829405ff415bf4c7f77d4e08d634a-1-150x150.webp 150w, https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/5801f67e-67d5-46fe-a196-5ddd20970b38.87c829405ff415bf4c7f77d4e08d634a-1.webp 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a590e elementor-widget elementor-widget-text-editor\" data-id=\"58a590e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Par exemple, la marque de biscuits Chips Ahoy (et sa maison-m\u00e8re) lance une collection sp\u00e9ciale \u201cStranger Things\u201d : biscuits au packaging \u201cUpside Down\u201d. Celle-ci va s\u2019inspirer des saveurs de l\u2019univers de la s\u00e9rie et va mettre en place un marketing qui cible principalement la Gen Z, c&rsquo;est-\u00e0-dire \u201cun public, plus jeune, plus sensible aux tendances, aux collaborations pop-culture et aux exp\u00e9riences in\u00e9dites.\u201d <a href=\"https:\/\/www.businessinsider.com\/chips-ahoy-strategy-gen-z-stranger-things-new-flavor-pairings-2025-11?utm_source=chatgpt.com\">Business Insider<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3a6ed5 e-flex e-con-boxed e-con e-parent\" data-id=\"e3a6ed5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-745cc19 elementor-widget elementor-widget-text-editor\" data-id=\"745cc19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ces campagnes montrent l\u2019efficacit\u00e9 du \u201ccultural marketing\u201d : surfer sur un ph\u00e9nom\u00e8ne culturel fort, ici la sortie d\u2019une nouvelle saison d\u2019une s\u00e9rie tr\u00e8s pris\u00e9, pour toucher une large audience et g\u00e9n\u00e9rer de l\u2019engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-167f13f e-flex e-con-boxed e-con e-parent\" data-id=\"167f13f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25026eb e-grid e-con-full e-con e-child\" data-id=\"25026eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2007fc elementor-widget elementor-widget-text-editor\" data-id=\"d2007fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour finir, nous pouvons prendre un nouvel exemple. Le tout nouvel \u00ab InstaStrange \u00bb d\u2019Instamart. Une boutique virtuelle inspir\u00e9e de la s\u00e9rie et aliment\u00e9e par un syst\u00e8me de t\u00e9l\u00e9kin\u00e9sie. Celle-ci illustre parfaitement comment les marques conjuguent cr\u00e9ativit\u00e9 et tendances culturelles. Cette exp\u00e9rience r\u00e9invente l\u2019un des aspects embl\u00e9matiques de Stranger Things, la t\u00e9l\u00e9kin\u00e9sie, en permettant aux utilisateurs d\u2019explorer la boutique en bougeant simplement leurs mains plut\u00f4t qu\u2019en cliquant ou en touchant l\u2019\u00e9cran. En levant ou d\u00e9pla\u00e7ant leurs mains devant la cam\u00e9ra de leur appareil, l\u2019interface r\u00e9agit comme si les produits \u00e9taient manipul\u00e9s par une force invisible. L\u2019ensemble a \u00e9t\u00e9 con\u00e7u de mani\u00e8re volontairement minimaliste, afin d\u2019offrir une navigation atypique et l\u00e9g\u00e8rement d\u00e9rangeante, fid\u00e8le \u00e0 l\u2019ambiance de la s\u00e9rie. \u201cBien que la boutique propose un nombre limit\u00e9 d&rsquo;articles th\u00e9matiques, l&rsquo;objectif semble \u00eatre moins d&rsquo;augmenter le volume des ventes que d&rsquo;offrir aux fans un petit moment interactif avant la fin de la s\u00e9rie.\u201d <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.exchange4media.com\/marketing-news\/stranger-things-season-5-brands-drop-themed-campaigns-ahead-of-finale-149689.html?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">Exchange4Media+2Reuters+2<\/span><\/a><\/p><p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01c3fc6 elementor-widget elementor-widget-image\" data-id=\"01c3fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"168\" height=\"300\" src=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-content\/uploads\/2025\/12\/images.jpg\" class=\"attachment-large size-large wp-image-129\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b599344 e-flex e-con-boxed e-con e-parent\" data-id=\"b599344\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0d27a elementor-widget elementor-widget-text-editor\" data-id=\"3a0d27a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Plusieurs autre marque ont \u00e9galement us\u00e9es de ce marketing culturel avec la sortie de la nouvelle saison. Nous retrouvons par exemple DUREX, reliance.resq, Wowmomos, FLAIR, etc&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Saison finale, buzz maximal : Stranger Things red\u00e9finit le marketing culturel multipartenaire Avec [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-126","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/posts\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":16,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"predecessor-version":[{"id":144,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/posts\/126\/revisions\/144"}],"wp:attachment":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/tpatin\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}