{"id":130,"date":"2024-11-06T09:33:17","date_gmt":"2024-11-06T08:33:17","guid":{"rendered":"https:\/\/webcom.iutlan.univ-rennes1.fr\/rozdupont\/?p=130"},"modified":"2024-11-06T09:34:36","modified_gmt":"2024-11-06T08:34:36","slug":"emojis-le-langage-des-jeunes-ou-le-cauchemar-des-aines","status":"publish","type":"post","link":"https:\/\/webcom.iutlan.univ-rennes1.fr\/rozdupont\/2024\/11\/06\/emojis-le-langage-des-jeunes-ou-le-cauchemar-des-aines\/","title":{"rendered":"\u00c9mojis : le langage des jeunes ou le cauchemar des a\u00een\u00e9s ?"},"content":{"rendered":"\n

Les \u00e9mojis, symboles d\u2019incompr\u00e9hension entre g\u00e9n\u00e9rations : un enjeu pour la communication<\/em><\/p>\n\n\n\n

J’ai d\u00e9cid\u00e9 de vous pr\u00e9senter un article issu du site Blog du Mod\u00e9rateur<\/a>, r\u00e9dig\u00e9 par Appoline Reisacher, le 24 octobre 2024. Je me suis int\u00e9ress\u00e9 \u00e0 cet article car j’ai d\u00e9j\u00e0 d\u00e9battu avec ma m\u00e8re sur le sujet des \u00e9mojis per\u00e7u diff\u00e9remment entre g\u00e9n\u00e9rations.<\/p>\n\n\n\n

Pour contextualiser l’article, les \u00e9mojis, apparus dans les ann\u00e9es 1990 au Japon, ont rapidement gagn\u00e9 en popularit\u00e9 dans le monde entier. Utilis\u00e9s pour exprimer des \u00e9motions, ils repr\u00e9sentent aujourd’hui un pilier de la communication digitale. Cependant, les \u00e9mojis posent un probl\u00e8me : loin d\u2019\u00eatre universels, ils donnent lieu \u00e0 des incompr\u00e9hensions importantes entre les g\u00e9n\u00e9rations.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une \u00e9tude men\u00e9e par le site montre que certains \u00e9mojis, per\u00e7us comme anodins par les jeunes, peuvent \u00eatre interpr\u00e9t\u00e9s de mani\u00e8re tr\u00e8s diff\u00e9rente par les g\u00e9n\u00e9rations plus \u00e2g\u00e9es. Par exemple, l\u2019\u00e9moji \u00ab \ud83e\udd72 \u00bb (visage avec une larme) est souvent utilis\u00e9 pour exprimer de la tendresse par les jeunes, mais peut \u00eatre interpr\u00e9t\u00e9 comme une tristesse par les plus \u00e2g\u00e9s.<\/p>\n\n\n\n

\n\n\n\n

Dans cet article, j’ai pu trouver deux th\u00e8mes importants :<\/p>\n\n\n\n

–Le d\u00e9calage g\u00e9n\u00e9rationnel : quand un \u00e9moji divise<\/strong><\/p>\n\n\n\n

–Un d\u00e9fi pour la communication interg\u00e9n\u00e9rationnelle<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Le d\u00e9calage g\u00e9n\u00e9rationnel : quand un \u00e9moji divise<\/h3>\n\n\n\n

Le premier th\u00e8me porte sur l’incompr\u00e9hension qui s\u2019\u00e9tend au-del\u00e0 de simples malentendus. Les jeunes et les adultes attribuent souvent des significations oppos\u00e9es aux m\u00eames symboles. Selon l\u2019article Zagla<\/a>, les plus jeunes utilisent r\u00e9guli\u00e8rement des \u00e9mojis pour exprimer des nuances et des \u00e9motions subtiles, alors que les g\u00e9n\u00e9rations plus \u00e2g\u00e9es adoptent un usage plus litt\u00e9ral comme le dit l’article d’Orange<\/a>. Par exemple, l’emoji \u00ab \ud83d\udc80 \u00bb (t\u00eate de mort), qui signifie \u00ab mort de rire \u00bb pour les jeunes, peut sembler morbide aux adultes.<\/p>\n\n\n\n

Ce d\u00e9calage pose un r\u00e9el d\u00e9fi pour les communicants. Dans un monde o\u00f9 la rapidit\u00e9 et l’efficacit\u00e9 sont importantes, ce genre de malentendu peut affecter l\u2019interpr\u00e9tation des messages, voire leur r\u00e9ception, selon une \u00e9tude men\u00e9e par Adobe<\/a>. Les marques, par exemple, qui souhaitent s\u2019adresser \u00e0 un public vari\u00e9 (comme dit dans l’article<\/a>, les \u00e9mojis sont utilis\u00e9s par tous et dans toutes les cat\u00e9gories d’\u00e2ge), doivent prendre en compte ces diff\u00e9rences pour \u00e9viter de mal cibler leur audience.<\/p>\n\n\n\n

\n\n\n\n

Un d\u00e9fi pour la communication interg\u00e9n\u00e9rationnelle<\/h3>\n\n\n\n

Le second th\u00e8me s’oriente vers les diff\u00e9rences d\u2019interpr\u00e9tation des \u00e9mojis qui r\u00e9v\u00e8lent un vrai probl\u00e8me dans la communication interg\u00e9n\u00e9rationnelle. Pour les jeunes, ces symboles sont des codes partag\u00e9s, qui facilitent la complicit\u00e9 et le lien social (selon cette \u00e9tude<\/a>). \u00c0 l\u2019inverse, pour les g\u00e9n\u00e9rations plus \u00e2g\u00e9es, ces m\u00eames \u00e9mojis peuvent \u00eatre source de confusion. Les communicants et les entreprises doivent alors adapter leur approche en fonction de l\u2019\u00e2ge de leur audience, comme le dit cet article<\/a>.<\/p>\n\n\n\n

En conclusion, le d\u00e9calage g\u00e9n\u00e9rationnel dans la compr\u00e9hension des \u00e9mojis r\u00e9v\u00e8le un vrai d\u00e9fi pour la communication aujourd’hui. Les jeunes voient ces symboles comme des moyens d’exprimer des \u00e9motions et de cr\u00e9er des liens, tandis que les adultes peuvent les interpr\u00e9ter de mani\u00e8re plus litt\u00e9rale et parfois d\u00e9routante. Cela montre \u00e0 quel point il est important pour les communicateurs d’adapter leur approche en fonction des diff\u00e9rentes g\u00e9n\u00e9rations. Pour que les messages passent bien, il est essentiel de prendre en compte ces diff\u00e9rences et d’\u00e9viter les malentendus qui pourraient affecter la fa\u00e7on dont les gens re\u00e7oivent l’information.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les \u00e9mojis, symboles d\u2019incompr\u00e9hension entre g\u00e9n\u00e9rations : un enjeu pour la communication J’ai d\u00e9cid\u00e9 de vous pr\u00e9senter un article issu du site Blog du Mod\u00e9rateur, r\u00e9dig\u00e9 par Appoline Reisacher, le 24 octobre 2024. Je me suis int\u00e9ress\u00e9 \u00e0 cet article… Continue Reading →<\/a><\/p>\n","protected":false},"author":1,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"\n\u00c9mojis : le langage des jeunes ou le cauchemar des a\u00een\u00e9s ? - Ecrits Num\u00e9riques - Rozenn Dupont<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9mojis : le langage des jeunes ou le cauchemar des a\u00een\u00e9s ? - Ecrits Num\u00e9riques - Rozenn Dupont\" \/>\n<meta property=\"og:description\" content=\"Les \u00e9mojis, symboles d\u2019incompr\u00e9hension entre g\u00e9n\u00e9rations : un enjeu pour la communication J’ai d\u00e9cid\u00e9 de vous pr\u00e9senter un article issu du site Blog du Mod\u00e9rateur, r\u00e9dig\u00e9 par Appoline Reisacher, le 24 octobre 2024. 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