{"id":159,"date":"2025-12-12T22:52:23","date_gmt":"2025-12-12T21:52:23","guid":{"rendered":"https:\/\/webcom.iutlan.univ-rennes1.fr\/evlucas\/?p=159"},"modified":"2025-12-12T23:05:42","modified_gmt":"2025-12-12T22:05:42","slug":"le-phenomene-des-evenements-immersifs","status":"publish","type":"post","link":"https:\/\/webcom.iutlan.univ-rennes1.fr\/evlucas\/2025\/12\/12\/le-phenomene-des-evenements-immersifs\/","title":{"rendered":"Le ph\u00e9nom\u00e8ne des \u00e9v\u00e9nements immersifs :\u00a0"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/www.meet-in.fr\/2025\/12\/webedia-et-netflix-recoivent-le-grand-prix-de-linfluence-2025-pour-123-soleil-squid-game-sur-les-champs\/\">En 2025 Netflix et Webedia ont re\u00e7u le Grand Prix de l\u2019Influence pour l\u2019\u00e9v\u00e9nement<\/a> : 1,2,3 soleil Squid Game sur les Champs.&nbsp;L\u2019\u00e9v\u00e9nement a r\u00e9uni 456 participants tir\u00e9s au sort accompagn\u00e9s de cr\u00e9ateurs de contenus. V\u00eatus de surv\u00eatements similaires \u00e0 ceux de la s\u00e9rie, ils ont pris part au jeu embl\u00e9matique 1,2,3 Soleil au c\u0153ur de la ville.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.eventmarketer.com\/article\/fall-cover-story-immersive-entertainment-experiences\/\">Un article d\u2019Event Marketer du 8 d\u00e9cembre 2025<\/a> met en avant le d\u00e9veloppement croissant des exp\u00e9riences immersives dans le marketing contemporain. L\u2019article parle de marketing exp\u00e9rientiel en prenant l\u2019exemple du concept Netflix House, mettant en place des installations interactives autour de s\u00e9ries embl\u00e9matiques de la plateforme. L&rsquo;efficacit\u00e9 de ce ph\u00e9nom\u00e8ne semble \u00e9vidente, en effet&nbsp; \u201cSelon une analyse de Grand View Research, rien qu&rsquo;aux \u00c9tats-Unis, le march\u00e9 du divertissement immersif devrait atteindre 281 milliards de dollars d&rsquo;ici 2033.\u201d&nbsp;<\/p>\n\n\n\n<p>On constate \u00e9galement que d\u2019autres \u00e9v\u00e9nements r\u00e9cents reprennent cette logique de marketing immersif et exp\u00e9rientiel. \u00c0 Hollywood, par exemple, <a href=\"https:\/\/creapills.com\/disney-plus-percy-jackson-billboard-eau-hollywood-saison-2-20251204\">Disney+ a install\u00e9 un panneau publicitaire pour promouvoir la saison\u202f2 de <em>Percy Jackson and the Olympians<\/em>.<\/a> La particularit\u00e9 de ce panneau est qu\u2019\u00e0 l\u2019instant o\u00f9 la vid\u00e9o est lanc\u00e9e de l\u2019eau jaillit de ce dernier pour offrir une exp\u00e9rience unique aux passants. De la m\u00eame mani\u00e8re, \u00e0 Paris <a href=\"https:\/\/freshmagparis.com\/fossil-inaugure-un-pop-up-de-noel-immersif-a-paris\/\">la marque Fossil inaugure un pop-up de No\u00ebl immersif<\/a>. Ces initiatives favorisent l\u2019exp\u00e9rience collective, et d\u00e9passent le cadre de la communication publicitaire.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2025 Netflix et Webedia ont re\u00e7u le Grand Prix de l\u2019Influence pour l\u2019\u00e9v\u00e9nement : 1,2,3 soleil Squid Game sur les Champs.&nbsp;L\u2019\u00e9v\u00e9nement a r\u00e9uni 456 participants tir\u00e9s au sort accompagn\u00e9s de cr\u00e9ateurs de contenus. V\u00eatus de surv\u00eatements similaires \u00e0 ceux de la s\u00e9rie, ils ont pris part au jeu embl\u00e9matique 1,2,3 Soleil au c\u0153ur de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-159","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/evlucas\/wp-json\/wp\/v2\/posts\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/evlucas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/evlucas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/evlucas\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/evlucas\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":5,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/evlucas\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":165,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/evlucas\/wp-json\/wp\/v2\/posts\/159\/revisions\/165"}],"wp:attachment":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/evlucas\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/evlucas\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/evlucas\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}