{"id":239,"date":"2026-01-08T13:53:31","date_gmt":"2026-01-08T12:53:31","guid":{"rendered":"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/?p=239"},"modified":"2026-01-08T14:05:21","modified_gmt":"2026-01-08T13:05:21","slug":"quatre-medias-du-sport-business-sunissent-pour-renforcer-leur-puissance-de-communication","status":"publish","type":"post","link":"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/2026\/01\/08\/quatre-medias-du-sport-business-sunissent-pour-renforcer-leur-puissance-de-communication\/","title":{"rendered":"Quatre m\u00e9dias du sport business s\u2019unissent pour renforcer leur puissance de communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"239\" class=\"elementor elementor-239\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36f76ee2 e-flex e-con-boxed e-con e-parent\" data-id=\"36f76ee2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f50004 elementor-widget elementor-widget-heading\" data-id=\"2f50004\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"top\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quatre m\u00e9dias du sport business s\u2019unissent pour renforcer leur puissance de communication\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9741df e-flex e-con-boxed e-con e-parent\" data-id=\"b9741df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3144bee e-con-full e-flex e-con e-child\" data-id=\"3144bee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3245af9 elementor-widget elementor-widget-text-editor\" data-id=\"3245af9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cette semaine, quatre m\u00e9dias sp\u00e9cialis\u00e9s dans le sport business ont fait un pas de c\u00f4t\u00e9 int\u00e9ressant : ils ont d\u00e9cid\u00e9 de s\u2019associer pour proposer une offre publicitaire commune. <a href=\"https:\/\/www.sportbuzzbusiness.fr\/wp-content\/uploads\/2025\/12\/CP-SPORT-BUSINESS-4-MEDIAS-CREENT-UNE-OFFRE-PUBLICITAIRE-INEDITE.pdf\">Sport Buzz Business<\/a>, EcoFoot.fr, Le Sport Business et Le Caf\u00e9 du Sport Business unissent ainsi leurs forces pour offrir aux annonceurs une visibilit\u00e9 plus forte et plus coh\u00e9rente aupr\u00e8s des professionnels du secteur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14b3193 e-con-full e-flex e-con e-child\" data-id=\"14b3193\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9560bf4 elementor-widget elementor-widget-image\" data-id=\"9560bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"201\" height=\"300\" src=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-content\/uploads\/2026\/01\/Les-Secrets-des-Agents-Sportifs-201x300.jpeg\" class=\"attachment-medium size-medium wp-image-241\" alt=\"\" srcset=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-content\/uploads\/2026\/01\/Les-Secrets-des-Agents-Sportifs-201x300.jpeg 201w, https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-content\/uploads\/2026\/01\/Les-Secrets-des-Agents-Sportifs-686x1024.jpeg 686w, https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-content\/uploads\/2026\/01\/Les-Secrets-des-Agents-Sportifs.jpeg 736w\" sizes=\"(max-width: 201px) 100vw, 201px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c79cf69 e-flex e-con-boxed e-con e-parent\" data-id=\"c79cf69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f62008 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"9f62008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"huge huge-football\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a015d65 e-flex e-con-boxed e-con e-parent\" data-id=\"a015d65\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a33ca2 e-con-full e-flex e-con e-child\" data-id=\"9a33ca2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f533b25 elementor-widget elementor-widget-image\" data-id=\"f533b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-content\/uploads\/2026\/01\/unnamed-file-300x300.jpeg\" class=\"attachment-medium size-medium wp-image-242\" alt=\"\" srcset=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-content\/uploads\/2026\/01\/unnamed-file-300x300.jpeg 300w, https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-content\/uploads\/2026\/01\/unnamed-file-150x150.jpeg 150w, https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-content\/uploads\/2026\/01\/unnamed-file.jpeg 736w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a9ce0e e-con-full e-flex e-con e-child\" data-id=\"4a9ce0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf53bbf elementor-widget elementor-widget-text-editor\" data-id=\"bf53bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Leur approche ? Une communication multicanale, qui passe par leurs sites, leurs newsletters, leurs podcasts et leurs r\u00e9seaux sociaux. L\u2019id\u00e9e est simple : r\u00e9pondre aux attentes des marques et des acteurs du sport, qui cherchent aujourd\u2019hui des campagnes plus cibl\u00e9es, plus efficaces, et capables de vraiment toucher les d\u00e9cideurs. En mutualisant leurs audiences, ils augmentent aussi l\u2019impact des messages diffus\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18eba00 e-flex e-con-boxed e-con e-parent\" data-id=\"18eba00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc60d6f e-con-full e-flex e-con e-child\" data-id=\"bc60d6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d4e62d elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"0d4e62d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"huge huge-football\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08901a6 e-flex e-con-boxed e-con e-parent\" data-id=\"08901a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b60f8b6 elementor-widget elementor-widget-text-editor\" data-id=\"b60f8b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Avec plus de 150 000 professionnels du sport business touch\u00e9s au total, cette alliance montre bien une tendance de fond : dans un paysage m\u00e9diatique de plus en plus fragment\u00e9 et concurrentiel, la coop\u00e9ration devient un vrai levier strat\u00e9gique. La communication dans le sport ne repose plus seulement sur la notori\u00e9t\u00e9 de chaque m\u00e9dia, mais sur leur capacit\u00e9 \u00e0 cr\u00e9er, ensemble, des \u00e9cosyst\u00e8mes attractifs et puissants pour les annonceurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9771198 e-flex e-con-boxed e-con e-parent\" data-id=\"9771198\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15b7ffc elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"15b7ffc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-pulse\" href=\"#top\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M34.9 289.5l-22.2-22.2c-9.4-9.4-9.4-24.6 0-33.9L207 39c9.4-9.4 24.6-9.4 33.9 0l194.3 194.3c9.4 9.4 9.4 24.6 0 33.9L413 289.4c-9.5 9.5-25 9.3-34.3-.4L264 168.6V456c0 13.3-10.7 24-24 24h-32c-13.3 0-24-10.7-24-24V168.6L69.2 289.1c-9.3 9.8-24.8 10-34.3.4z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quatre m\u00e9dias du sport business s\u2019unissent pour renforcer leur puissance de communication Cette semaine, quatre m\u00e9dias sp\u00e9cialis\u00e9s dans le sport business ont fait un pas de c\u00f4t\u00e9 int\u00e9ressant : ils ont d\u00e9cid\u00e9 de s\u2019associer pour proposer une offre publicitaire commune. Sport Buzz Business, EcoFoot.fr, Le Sport Business et Le Caf\u00e9 du Sport Business unissent ainsi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-239","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-json\/wp\/v2\/posts\/239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-json\/wp\/v2\/comments?post=239"}],"version-history":[{"count":13,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-json\/wp\/v2\/posts\/239\/revisions"}],"predecessor-version":[{"id":254,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-json\/wp\/v2\/posts\/239\/revisions\/254"}],"wp:attachment":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-json\/wp\/v2\/media?parent=239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-json\/wp\/v2\/categories?post=239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/emarchetti\/wp-json\/wp\/v2\/tags?post=239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}