{"id":87,"date":"2025-11-28T18:00:02","date_gmt":"2025-11-28T17:00:02","guid":{"rendered":"https:\/\/webcom.iutlan.univ-rennes1.fr\/ebrehelin\/?p=87"},"modified":"2025-11-28T18:00:02","modified_gmt":"2025-11-28T17:00:02","slug":"nike-ouvre-une-cantine-de-soupe","status":"publish","type":"post","link":"https:\/\/webcom.iutlan.univ-rennes1.fr\/ebrehelin\/2025\/11\/28\/nike-ouvre-une-cantine-de-soupe\/","title":{"rendered":"Nike ouvre une cantine de soupe"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lareclame.fr\/wp-content\/uploads\/2025\/11\/top-nike.webp\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Une cuill\u00e8re \u00e0 soupe Nike <\/h2>\n\n\n\n<p>Le 18 novembre 2025, Nike a ouvert une cantine \u00e0 soupe, comme l\u2019a d\u00e9crit <a href=\"https:\/\/lareclame.fr\/nike-soupe-chine-326480\"><em>La R\u00e9clame<\/em> dans un article publi\u00e9 le 28 novembre<\/a>. La marque a install\u00e9 un stand \u00e9ph\u00e9m\u00e8re sur l\u2019\u00eele d\u2019Ersha, un lieu populaire des coureurs locaux \u00e0 Guangzhou, en Chine.<br>L\u2019id\u00e9e est simple apr\u00e8s leur course, les coureurs pouvaient venir y d\u00e9guster un bol de <a href=\"https:\/\/www.aide-en-cuisine.fr\/soupe-wonton\/\">soupe cantonaise traditionnelle<\/a>, pr\u00e9par\u00e9e avec des ingr\u00e9dients comme l\u2019\u00e9corce de mandarine s\u00e9ch\u00e9e, le melon amer, les dattes rouges ou encore les c\u00f4tes de porc, afin de favoriser la r\u00e9cup\u00e9ration.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Plus qu\u2019une op\u00e9ration marketing, Nike collabore avec le sprinteur olympique local Su Bingtian, qui incarne le lien entre culture locale, pratique sportive et bien-\u00eatre apr\u00e8s l\u2019effort. Comme l&rsquo;explique<a href=\"https:\/\/www.danstapub.com\/nike-restaurant-soupe-runners-chine\/\"> un article r\u00e9cent de <em>Dans ta pub<\/em>.<\/a><br>L\u2019espace a \u00e9t\u00e9 con\u00e7u comme un <em>pop-up<\/em> discret : trottoirs simples, tabourets en plastique rouge, bols fumants, et cuill\u00e8res reprenant la forme de la c\u00e9l\u00e8bre \u00ab\u00a0virgule\u00a0\u00bb de la marque, m\u00ealant ainsi tradition culinaire et identit\u00e9 sportive. Une mani\u00e8re pour Nike de se reconnecter avec la communaut\u00e9 locale de coureurs.<\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une cuill\u00e8re \u00e0 soupe Nike Le 18 novembre 2025, Nike a ouvert une cantine \u00e0 soupe, comme l\u2019a d\u00e9crit La R\u00e9clame dans un article publi\u00e9 le 28 novembre. La marque a install\u00e9 un stand \u00e9ph\u00e9m\u00e8re sur l\u2019\u00eele d\u2019Ersha, un lieu populaire des coureurs locaux \u00e0 Guangzhou, en Chine.L\u2019id\u00e9e est simple apr\u00e8s leur course, les coureurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/ebrehelin\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/ebrehelin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/ebrehelin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/ebrehelin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/ebrehelin\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":3,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/ebrehelin\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"predecessor-version":[{"id":90,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/ebrehelin\/wp-json\/wp\/v2\/posts\/87\/revisions\/90"}],"wp:attachment":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/ebrehelin\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/ebrehelin\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/ebrehelin\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}