{"id":65,"date":"2025-12-04T11:40:12","date_gmt":"2025-12-04T10:40:12","guid":{"rendered":"https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/?p=65"},"modified":"2025-12-05T10:13:21","modified_gmt":"2025-12-05T09:13:21","slug":"renault-et-maison-kayser-lancent-loperation-oui-oui-baguette","status":"publish","type":"post","link":"https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/2025\/12\/04\/renault-et-maison-kayser-lancent-loperation-oui-oui-baguette\/","title":{"rendered":"Renault et Maison Kayser lancent l\u2019op\u00e9ration \u201coui oui baguette\u201d"},"content":{"rendered":"\n<p>Du 24 au 30 novembre 2025, <a href=\"https:\/\/www.renault.fr\/gamme.html\">Renault<\/a> et <a href=\"https:\/\/maison-kayser.com\/\">Maison Kayser<\/a> s\u2019associent pour une activation simple mais efficace : offrir une baguette artisanale par jour aux propri\u00e9taires de <a href=\"https:\/\/www.renault.fr\/vehicules-electriques\/r5-e-tech-electrique\/accessoires.html\">Renault 5 E-Tech \u00e9lectrique<\/a>. Pour en profiter, il suffit de pr\u00e9senter le QR code My Renault dans n\u2019importe quelle boulangerie Eric Kayser de France.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1019\" height=\"1024\" src=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-03-a-10.39.09-1019x1024.png\" alt=\"\" class=\"wp-image-67\" srcset=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-03-a-10.39.09-1019x1024.png 1019w, https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-03-a-10.39.09-300x300.png 300w, https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-03-a-10.39.09-150x150.png 150w, https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-03-a-10.39.09-768x772.png 768w, https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-03-a-10.39.09.png 1270w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><a href=\"https:\/\/lareclame.fr\/publicisconseil\/realisations\/renault-et-maison-kayser-sassocient-pour-mettre-en-avant-le-made-in-france\">lareclame.fr<\/a><\/h6>\n\n\n\n<p>Cette collaboration met en avant deux symboles du savoir-faire fran\u00e7ais, la nouvelle Renault 5, ic\u00f4ne du renouveau industriel, et la baguette artisanale fa\u00e7onn\u00e9e \u00e0 partir de farines fran\u00e7aises. L\u2019id\u00e9e vient d\u2019un accessoire devenu viral : le porte-baguette en osier int\u00e9gr\u00e9 \u00e0 la voiture, fabriqu\u00e9 \u00e0 la main dans le sud de la France.<\/p>\n\n\n\n<p>Le ton volontairement d\u00e9cal\u00e9 de l\u2019op\u00e9ration baptis\u00e9e \u201c<em>oui oui baguette<\/em>\u201d, en clin d\u2019\u0153il \u00e0 une expression populaire sur les r\u00e9seaux sociaux marque une rupture avec les communications habituelles des deux marques.<\/p>\n\n\n\n<p>Le temps fort aura lieu le 29 novembre avec un drive \u00e9ph\u00e9m\u00e8re \u00e0 Paris, au <a href=\"https:\/\/share.google\/n1wSmFw0D8lmpkY9g\">10 avenue de Friedland<\/a>, o\u00f9 les conducteurs pourront r\u00e9cup\u00e9rer leur baguette sans sortir de leur voiture, en pr\u00e9sence d\u2019Eric Kayser et du com\u00e9dien Eric Judor.<\/p>\n\n\n\n<p>J\u2019ai choisi cet article parce que j\u2019ai trouv\u00e9 la collaboration entre Renault et Maison Kayser int\u00e9ressante. Elle r\u00e9unit deux univers tr\u00e8s diff\u00e9rents que l\u2019on ne pense pas \u00e0 assembler, l\u2019automobile et la boulangerie artisanale\u00a0 pour cr\u00e9er une op\u00e9ration originale et facile \u00e0 retenir<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Du 24 au 30 novembre 2025, Renault et Maison Kayser s\u2019associent pour une activation simple &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-65","post","type-post","status-publish","format-standard","hentry","category-non-classe","latest_post"],"_links":{"self":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-json\/wp\/v2\/posts\/65","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-json\/wp\/v2\/comments?post=65"}],"version-history":[{"count":5,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-json\/wp\/v2\/posts\/65\/revisions"}],"predecessor-version":[{"id":71,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-json\/wp\/v2\/posts\/65\/revisions\/71"}],"wp:attachment":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-json\/wp\/v2\/media?parent=65"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-json\/wp\/v2\/categories?post=65"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/cammorice\/wp-json\/wp\/v2\/tags?post=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}