{"id":35,"date":"2024-10-16T22:34:56","date_gmt":"2024-10-16T20:34:56","guid":{"rendered":"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/?p=35"},"modified":"2024-10-16T22:34:58","modified_gmt":"2024-10-16T20:34:58","slug":"lobjectif-carrefour-rendre-le-bio-accessible-a-tous-avec-act-for-food","status":"publish","type":"post","link":"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/2024\/10\/16\/lobjectif-carrefour-rendre-le-bio-accessible-a-tous-avec-act-for-food\/","title":{"rendered":"L\u2019objectif Carrefour : rendre le bio accessible \u00e0 tous avec Act For Food !"},"content":{"rendered":"\n<p>photo tir\u00e9e du site : culture-nutrition.com <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0279-1024x536.webp\" alt=\"\" class=\"wp-image-38\" srcset=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0279-1024x536.webp 1024w, https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0279-300x157.webp 300w, https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0279-768x402.webp 768w, https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0279.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Pour cette ann\u00e9e 2024<\/em>, Carrefour relance son programme <strong><em>Act For Food<\/em><\/strong>. Un programme con\u00e7u pour rendre les produits bio et l\u2019alimentation plus saine accessible \u00e0 une plus grande majorit\u00e9 d\u2019individus. Ainsi, il vise \u00e0 d\u00e9mocratiser les profits biologiques mais aussi \u00e0 am\u00e9liorer la qualit\u00e9 des produits Carrefour.  <em>Lanc\u00e9 en 2018<\/em>, <strong><em>Act For Food<\/em><\/strong> a permis \u00e0 Carrefour de devenir un leader de la transition alimentaire en offrant des produits plus sains \u00e0 des prix abordables.\u00a0<\/p>\n\n\n\n<p><em>En 2024<\/em>, Carrefour apporte de la <strong>fra\u00eecheur<\/strong> en annon\u00e7ant le <strong>nouveau chapitre du programme<\/strong>. Celui-ci met l\u2019accent sur <em>deux \u00e9l\u00e9ments principaux<\/em> :\u00a0le <strong>go\u00fbt<\/strong> et le <strong>prix<\/strong>.\u00a0<br><br>Carrefour souhaite ainsi offrir des produits bio au meilleur prix, tout en travaillant avec des <em>producteurs locaux<\/em> pour promouvoir une <em>alimentation durable<\/em>.\u00a0<\/p>\n\n\n\n<p>Des priorit\u00e9s diff\u00e9rentes sont int\u00e9gr\u00e9es dans ce nouveau chapitre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>la promotion des produits fran\u00e7ais,\u00a0<\/li>\n\n\n\n<li>la lutte contre le r\u00e9chauffement climatique et la biodiversit\u00e9,\u00a0<\/li>\n\n\n\n<li>le d\u00e9veloppement des r\u00e9gimes alimentaires sp\u00e9cifiques\u2026\u00a0<\/li>\n<\/ul>\n\n\n\n<p>photo tir\u00e9e de la vid\u00e9o YouTube : 1 jour 1 question. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0281-1024x572.jpeg\" alt=\"\" class=\"wp-image-39\" style=\"width:840px;height:auto\" srcset=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0281-1024x572.jpeg 1024w, https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0281-300x168.jpeg 300w, https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0281-768x429.jpeg 768w, https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0281-1536x858.jpeg 1536w, https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0281-2048x1144.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pour soutenir cette initiative, Carrefour a lanc\u00e9 une <strong>campagne internationale<\/strong> d\u00e9ploy\u00e9e dans 6 pays : <em>France, Italie, Espagne, Belgique, Pologne et Roumanie.\u00a0<\/em><\/p>\n\n\n\n<p>Carrefour utilise donc des publicit\u00e9s pour mettre en avant son engagement \u00e0 rendre le bio accessible \u00e0 tous. Cet article nous montre que l&rsquo;enseigne Carrefour souhaite d\u00e9mocratiser une alimentation plus saine dans le cadre de la transition alimentaire.\u00a0<\/p>\n\n\n\n<p><strong>Petite remarque : <\/strong>La campagne de Carrefour me para\u00eet tr\u00e8s engag\u00e9e et positive. En effet, Carrefour essaie de rendre le bio, (\u00e0 la base, pas accessible \u00e0 tous) de plus en plus abordable, tout en restant fid\u00e8le aux attentes des consommateurs en mati\u00e8re de qualit\u00e9 et de prix.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0276-1024x536.webp\" alt=\"\" class=\"wp-image-37\" srcset=\"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0276-1024x536.webp 1024w, https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0276-300x157.webp 300w, https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0276-768x402.webp 768w, https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-content\/uploads\/2024\/10\/IMG_0276.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>photo tir\u00e9e de : YouTube \/ Publicis Conseil<\/p>\n\n\n\n<p>Et enfin ! Afin de mieux comprendre et approfondir votre connaissance du sujet, voici des liens int\u00e9ressants que je vous propose :\u00a0<\/p>\n\n\n\n<p><em>Mais c\u2019est quoi r\u00e9ellement le bio ?\u00a0\u00a0(Petite vid\u00e9o YouTube 1 jour 1 question) <\/em><a href=\"https:\/\/youtu.be\/m3cfBGhTGL4?feature=shared\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/youtu.be\/m3cfBGhTGL4?feature=shared\">https:\/\/youtu.be\/m3cfBGhTGL4?feature=shared<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>Et Act For Food ?\u00a0<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.carrefour.com\/fr\/groupe\/transition-alimentaire#:~:text=Rendre%2520le%2520%2522mieux%2520manger%2522accessible%2520%C3%A0%2520tous&amp;text=Conscient%2520de%2520l'urgence%2520des,en%2520oeuvre%2520d'ici%25202022.\">https:\/\/www.carrefour.com\/fr\/groupe\/transition-alimentaire#:~:text=Rendre%20le%20%22mieux%20manger%22accessible%20\u00e0%20tous&amp;text=Conscient%20de%20l&rsquo;urgence%20des,en%20oeuvre%20d&rsquo;ici%202022.<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>d\u2019autres liens pour vous informer plus pr\u00e9cis\u00e9ment :\u00a0<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.carrefour.com\/fr\/objectif-rse-bio-accessible\">https:\/\/www.carrefour.com\/fr\/objectif-rse-bio-accessible<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.lekaba.fr\/article\/le-defi-de-la-fourche-rendre-le-bio-accessible-a-tous\">https:\/\/www.lekaba.fr\/article\/le-defi-de-la-fourche-rendre-le-bio-accessible-a-tous<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.carenews.com\/carenews-info\/news\/saveurs-en-partage-une-epicerie-pour-rendre-le-bio-accessible-a-tous\">https:\/\/www.carenews.com\/carenews-info\/news\/saveurs-en-partage-une-epicerie-pour-rendre-le-bio-accessible-a-tous<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>photo tir\u00e9e du site : culture-nutrition.com Pour cette ann\u00e9e 2024, Carrefour relance son programme Act For Food. Un programme con\u00e7u pour rendre les produits bio &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-json\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":2,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"predecessor-version":[{"id":40,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-json\/wp\/v2\/posts\/35\/revisions\/40"}],"wp:attachment":[{"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcom.iutlan.univ-rennes1.fr\/aconannec\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}